Jewellery, by it's very nature, is pretty 'flat' - so just laying out your wares doesn't work that well. It's hard to attract customers if they have to look down at a table of items - however beautiful they are! Your stall is your 'shop window' so why not go to town!
You can spend a fortune on plastic display items - those fake hands and heads(!), but why not think a bit laterally and upcycle some items? Your display is a powerful way to get customers over to you, so have a think about who you are trying to appeal to.
If your items are for children, then think about how you can get them to take a look. I once saw a cute painted mini chest of drawers (Ikea sell them as desk organisers!) with cuddly toys sat around and sticking out of the drawers. All the toys were wearing the items that the stall holder was selling, and sitting around leaning against the drawer unit. The seller also had a shelving unit painted to look like a dolls house, and she had pinned items to the edges of the shelves. The whole stall was three dimensional and fun.
For a more 'grown up' display, think about how you can display items so that your customers can look 'up and around' . How about a patio umbrella decorated with fairy lights? Hook your creations under the canopy and round the edges using crystal string, or fishing nylon as a 'washing line'. If there is room, run some lines from your umbrella, to the wall, or edge of your unit.
I have seen lots of props put to good use - bicycles, bird cages, tailors dummies, 'junk' furniture, coat racks.... The limit is the size of your car! Have a look in charity shops for interesting teapots, trays & lamps to 'stage' your makes.
Another successful use of space is to buy cheap pin or cork boards and cover them with a dark cloth. Hang these on the wall behind your stand and pin on bigger pieces.
If you have no time because your craft fair is tomorrow, don't despair! Here's some quick fixes to help you avoid 'flat table' syndrome:
- Grab the mirror off your dressing table, give it a clean and take it with you!
- If there is room in the car, take a floor lamp, preferably one with a shade - and display your items on the shade
- Cover different sized empty cardboard boxes in wrapping paper (or even plain white paper) and arrange your jewellery on them
- Have a look in your cupboards for any vases or china that could be used as props.
- Use 'tupperware' type containers *underneath* your cloth. Sellotape them to the table and then drape the cloth over. (The cloth may need securing with picnic clips) Instant hills and valleys :-)
The above tips will have your stall looking amazing - but there are a couple of other tricks to try too:
Firstly - while I know you want to wear your trusty jeans and a jumper, consider wearing a special 'fair outfit'. No, I'm not suggesting you go as a pantomime cow... but do have a think about what you could wear. If your designs reflect a time, for example 50s retro, then co ordinating your outfit adds to the sense of the occasion.
Secondly - provide an 'extra' service. Remember that if your stall is busy, other people will come over to see what is going on! A service provides the opportunity to 'create a crowd' - if you have a helper, consider offering things like 'pick your beads & we'll make you a bracelet' or offer to swap pierced ear wires for clip ons. If you're on your own, you can still offer gift boxes and organza bags. Get your customer involved in choosing the packaging too. These services add value, without costing you anything, and mean that people are more inclined to browse, or wait at your stall. While they're waiting, other people will be curious, and come over too! It's true - I don't know why, but it definitely works. These extra services are really useful if you are nervous about talking to people, they give you an instant 'something' to talk about, and are a bit more original than 'Can I help you'I hope you can put these display tips to good use. Next week we'll look at pricing your makes & take a closer look at your image and growing your brand.
Have a restful weekend!